News Releases

Sportsnet is Canada's #1 Specialty Network for Third Straight Year

Jun 6, 2017

- In addition to core male demo, Sportsnet delivers biggest female and millennial audiences amongst all Canadian specialty channels -

TORONTO, June 6, 2017 /CNW/ - With the highs of hard-fought victories, the glory of crowning an underdog champion, and the excitement that comes from supporting a favourite team or player, Canadians are passionate about sports – and Sportsnet remains the destination of choice as the country's #1 specialty network for the third year running. Announced today as part of the annual Rogers Media Upfront, Sportsnet is not only #1 overall, but is also #1 for male, female and millennial audiences in all core demographics.

"Sports unites us as a country and Sportsnet is proud to provide the best experience for fans. Being the #1 Canadian specialty network speaks directly to the passion that Canadians have for sports and the quality of content that we deliver," said Scott Moore, President, Sportsnet & NHL Properties, Rogers Media. "Sports brings Canadians together. It transcends gender, age and ethnicity to provide the biggest, most valuable audiences in Canada across all platforms."

Since 2015, Sportsnet has had the largest share and average minute audience of any Canadian specialty network:

TOP 3 SPECIALTY NETWORKS, VIEWERS 2+

2017 (up to May 21)


Sportsnet

National

 

TSN

 

History

Share

3.9

3.4

2.0

AMA

153,300

136,100

80,900


2016


Sportsnet

National

 

TSN

 

Showcase

Share

4.1

3.6

2.0

AMA

165,900

144,300

80,600


2015


Sportsnet

National

 

TSN

 

History

Share

3.8

3.4

2.0

AMA

159,300

141,300

83,700


 

For female viewership, Sportsnet has the largest share and average minute audience in 2017 to-date in the key demos, including channels that traditionally skew towards female audiences:

FEMALE AUDIENCES - JANUARY 1 TO MAY 21, 2017

Demographic

Sportsnet
National

TSN

HGTV

W
Network

Food
Network

Showcase

 

 

F18-49

 

 

Share

 

3.6

 

2.9

 

2.5

 

2.2

 

1.9

 

1.8

 

AMA

 

23,600

 

18,600

 

16,200

 

14,400

 

12,000

 

11,600

 

 

F25-54

 

 

Share

 

3.5

 

2.6

 

2.5

 

2.4

 

1.7

 

2.0

 

AMA

 

24,800

 

18,900

 

17,900

 

17,400

 

12,500

 

14,400

 

The trend follows suit when it comes to the coveted A18-34 millennial demographic, where for the third consecutive year, Sportsnet has delivered the largest average minute audience and share:

TOP 3 SPECIALTY NETWORKS, ADULTS 18-34

2017 (up to May 21)


Sportsnet

National

 

TSN

 

Space

Share

4.6

3.6

2.2

AMA

28,200

21,800

13,200


2016


Sportsnet

National

 

TSN

 

Food Network

Share

4.3

4.0

2.2

AMA

28,900

26,900

14,600


2015


Sportsnet

National

 

TSN

 

W Network

Share

3.8

3.1

2.3

AMA

27,500

23,000

16,500


 

Sportsnet also continues to attract the strongest average minute audience and share in all male demographics, including the most coveted M25-54:

TOP 3 SPECIALTY NETWORKS, MALES 25-54

2017 (up to May 21)


Sportsnet

National

TSN

 

History

Share

5.1

4.3

2.9

AMA

33,700

28,800

19,000


2016


Sportsnet

National

 

TSN

 

History

Share

5.3

4.7

2.5

AMA

36,700

32,600

17,700


2015


Sportsnet

National

 

TSN

 

Discovery

Share

4.8

4.3

2.6

AMA

35,800

32,200

19,200


 

Sportsnet also provides a seamless viewing experience through its live streaming service, Sportsnet NOW, which has seen tremendous year-over-year growth. Sportsnet NOW unique visitors have increased by 123% versus this time last year, indicating the increasing demand for live sports content on-the-go on multiple mobile devices.

NOTE:

"Sportsnet National" consists of regional channels Sportsnet Ontario, East, West and Pacific



Source:   

Specialty Network Data -  Numeris; 2015 & 2016 calendar year, Jan 1-May 21/17; Mo-Su 2a-2a; CDN Specialty
COM ENG. channels; Total Canada.



Source:

Sportsnet NOW- Adobe Analytics, January-May 2016 vs. January-May 2017

About Sportsnet
Sportsnet is Canada's #1 sports media brand, connecting Canadian sports fans to their favourite teams and athletes.  Delivering storytelling on a local, regional, national and global level, the multiplatform brand consists of Sportsnet, sportsnet.ca, Sportsnet 590 The FAN, Sportsnet 960 The FAN, Sportsnet NOW, and the Sportsnet app.  Sportsnet consists of four regional channels (Sportsnet East, Ontario, West and Pacific), and the nationally-distributed Sportsnet ONE, Sportsnet 360, and Sportsnet World.  Sportsnet is the official Canadian NHL national multimedia rights holder, and is also the official regional television broadcast rights holder for the Calgary Flames (including radio rights on Sportsnet 960 The FAN), Edmonton Oilers, Toronto Maple Leafs (including radio rights on Sportsnet 590 The FAN), Vancouver Canucks and Montreal Canadiens. Sportsnet also has exclusive TV & radio coverage of all 162 Blue Jays games, as well as other MLB games, Toronto Raptors, NBA, Grand Slam of Curling, Rogers Cup, CHL, IndyCar, and extensive soccer programming including Premier League, Bundesliga, FA Cup and 2018 FIFA World Cup European Qualifiers.

SOURCE Rogers Media

For further information: Media Contacts: Jordan Kerbel, Sportsnet, jordan.kerbel@rci.rogers.com, (m) 437.995.3880; Andrea Goldstein, Rogers Media, andrea.goldstein@rci.rogers.com, (m) 647.801.4394


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