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Canada's Fashion Authority Jeanne Beker Joins The Shopping Channel

Oct 27, 2014

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MISSISSAUGA, ON, Oct. 27, 2014 /CNW/ - Fashion trailblazer Jeanne Beker embarks on her latest fashion milestone with an all-new apparel and accessories capsule collection exclusively on The Shopping Channel (TSC).  Beginning this November, Beker – 27-year host of Fashion Television, editor, journalist, speaker, and author – will debut her self-titled collection Jeanne Beker to TSC shoppers across the country with a raw, honest, and unmatched take on today's hottest trends that only she can deliver.

Beker has spent half her life in fashion's trenches and draws on her years of experience reporting in the field to bring shoppers a skillfully edited collection of pieces for women with real lives. From fashion jewellery and sunglasses, to apparel, cold-weather accessories, and fabulous fashionable gift ideas just in time for the holidays, shoppers can get closer to Canadian fashion royalty with Beker's first show on Sunday, Nov. 16 on TSC (broadcast times below). Beker's collection will also be available online at tsc.ca.

"I've talked about fashion on television for 30 years, so what a natural place for me to be. Dressing for this juggling act we call life isn't always easy, but partnering with The Shopping Channel has given me an incredible opportunity to share my editorial viewpoints with all kinds of women from across the country," said Beker. "I built this collection as a way to give Canadians a piece of my sensibility and to help us all get through fashion's maze effortlessly and with aplomb. With so many options, and so little time, we've got to have strong instincts about what we want and what we need to make our wardrobes make sense." 

Beker has rubbed shoulders with some of the most fashionable people on the planet and has picked the brains of some of world's most brilliant fashion minds, including Karl Lagerfeld, Valentino, Jean Paul Gaultier, and the late Oscar de la Renta. Throughout her career, Beker has savoured the creative process of designers and stylists and exercised her own editorial tastes to build a selection of separates and accessories to help TSC customers update their wardrobe, be inspired to new fashion heights, and ease through each season in style.

"Jeanne is truly one of the most iconic and influential women in the fashion industry – both in Canada and around the world – and we are honoured to have her join The Shopping Channel's roster of celebrity fashion brands," said Steven Goldsmith, President, The Shopping Channel. "Jeanne is a treasure trove of fashion history with the insight and experience to influence the trends of tomorrow. Our customers will experience not only an incredible new brand, but will also get a chance to see Jeanne in her element like never before."

After reviewing all the trends and analyzing which pieces work most effectively together, Beker has developed a collection exclusive to TSC that makes sense for work or play and day or night. Highlights from the collection available at TSC include digital print blouses illustrated by her daughter Bekky, flattering chunky knit sweaters, high-quality stretch denim, and a rich salt-and-pepper menswear-inspired jacket. The stylish collection ranges in price from cold-weather accessories for $19.90, and gem-tone silk blouses for $99.90, to a holiday dress for $129.90 and an outerwear jacket for $239.90. Sizes range from 2-16 for pants and XS to XL for tops.

Tune in to see Beker live on The Shopping Channel Sunday, Nov. 16 at 8 a.m. ET, 11 a.m. ET, 2 p.m. ET and 8 p.m. ET, or shop the collection online at tsc.ca.

Beker started her career as an actress, but moved into radio and then television as co-host of the ground-breaking program, The NewMusic, and entertainment anchor on CityPulse News. She went on to become the host of Fashion Television (FT), which aired for 27 years with viewers across Canada and in more than 140 countries. Beker is the former editor-in-chief of FQ and SIR magazines, and author of five books, including her latest autobiography, Finding Myself in Fashion. Beker was a contributing editor of The Toronto Star, The Kit, and a columnist for Metro, and is currently a featured style columnist for The Globe and Mail, and writes for a number of lifestyle publications. Her fashion and design credits include her clothing line, Edit by Jeanne Beker. Her many awards include her recent appointment to the Order of Canada in 2014 for her support of the Canadian fashion industry; the 2012 Canadian Award of Distinction from the Banff World Media Festival; and being honoured with a Canadian Screen Achievement Award for the role she played in changing the way Canadians watch television.

Social Media Links
The Shopping Channel Official Website tsc.ca
Follow The Shopping Channel on Twitter @theShoppingChan
Follow Jeanne Beker on Twitter @Jeanne_Beker
Follow The Shopping Channel on Instagram @theshoppingchannel
Follow Jeanne Beker on Instagram @thejeannebeker
LikeThe Shopping Channelon Facebook Facebook.com/TheShoppingChannel
Pin The Shopping Channel on Pinterest Pinterest.com/ShoppingChannel

About The Shopping Channel
Headquartered in Mississauga, ON, The Shopping Channel is a leading interactive multi-channel retailer, offering a vast assortment of exclusive products and top brand names to its customers. The Shopping Channel incorporates entertainment, inspiration, personalities and retail industry leaders to provide a unique shopping experience. At The Shopping Channel, customers find exceptional selections in health/beauty, jewellery, home/lifestyle, fashion/accessories, and electronics. The Shopping Channel is one of Canada's most innovative and diversified retailers and a division of Rogers Broadcasting Limited (a subsidiary of Rogers Media Inc.). Learn more at tsc.ca.

SOURCE Rogers Media

Image with caption: "Jeanne Beker, Legendary Canadian Fashion Journalist and Editor (CNW Group/The Shopping Channel)". Image available at: http://photos.newswire.ca/images/download/20141027_C1710_PHOTO_EN_7125.jpg

For further information: Media Contact: Shannon Hall, The Shopping Channel, shannon.hall@rci.rogers.com, 905.362.7736


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