680News Rings in the Holidays with All Christmas News
Nov 17, 2011
TORONTO, Nov. 17, 2011 /CNW/ - This Holiday Season, while many music radio stations across the world will be changing their format to All Christmas Music, 680News will be making history by introducing All Christmas News.
Beginning Monday, Nov. 21, 680News becomes the first radio station in the world to air an All Christmas News story at 25 minutes past the hour, every hour. Stories will focus on different aspects of the Holiday Season, featuring everything from products to traditions and customs to holiday treats and more.
The on-air stories will be complemented with a special sub-page on 680News.com, where listeners can hear the stories again and share their own Christmas stories.
"Music stations tend to 'own' Christmas, but we feel there is a strong interest from listeners to hear about all the wonderful and compelling Christmas stories that often go untold," said John Hinnen, Vice-President and GM, 680News, Rogers Radio. "What started off as a crazy idea, has turned into a unique offering that give us the opportunity to engage our listeners in the spirit of the season."
Listeners will be able to hear the All Christmas News stories until December 25 on 680News and online at 680News.com.
680News, Toronto's only All News radio station, and the world's first All Christmas News station, is one of 55 AM and FM radio stations owned and operated by Rogers Broadcasting, a division of Rogers Media Inc.
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