Rogers Disappointed that CRTC will not block unsolicited SMS through Do Not Call List
Nov 18, 2008
TORONTO, Nov. 18 /CNW/ - Rogers Wireless, Canada's leading wireless carrier, is calling on the Canadian Radio-Television and Telecommunications Commission (CRTC) to permit Canadian wireless customers to block unsolicited, unwanted text messages (SMS) through the Do Not Call List. "Technology moves rapidly in Canada and innovative telemarketers will find a way to use available tools to their advantage," said Ken Engelhart, Senior Vice President, Regulatory, Rogers Communications Inc. "Since an SMS is sent to a customer's phone number, the National Do Not Call List is a clear opportunity for the CRTC to act now to protect consumers from unwelcome interruptions to their wireless service." On September 30, the CRTC launched the national Do Not Call List to give consumers a choice about whether to receive telemarketing calls and to place new obligations on Canada's telemarketers. The Do Not Call List lets Canadian consumers register their residential, wireless, fax or VoIP telephone number to prevent or reduce incoming telemarketing calls. On November 3, 2008, Rogers applied to the CRTC requesting that text messages be covered by the Do Not Call List in the same manner as voice calls. Despite support on the matter from the Public Interest Advocacy Centre, on November 13, the CRTC formally declined Rogers' request. 'SMS' stands for Short Message Service and is commonly referred to as 'text messaging'. Canadians send 54.1 million text messages per day. Rogers does not charge customers for incoming text messages. About Rogers Wireless Rogers Wireless provides wireless voice and data communications services across Canada to more than 7.7 million customers under both the Rogers Wireless and Fido brands. Proven to operate Canada's most reliable wireless voice and data communications network, Rogers Wireless is Canada's largest wireless provider and the only carrier operating on the global standard GSM and highly advanced HSPA technology platforms. In addition to providing seamless roaming in more than 200 countries with its GSM based services, Rogers Wireless also provides wireless broadband services across Canada, utilizing its 2.5GHz fixed wireless spectrum. Rogers Wireless is a subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RCI), a diversified Canadian communications and media company. For further information, please visit www.rogers.com.
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For further information: Liz Hamilton, Rogers Wireless, (416) 935-8710, firstname.lastname@example.org