David Strickland and Adam Ashton Appointed to CTV-Rogers 2010/2012 Olympic Consortium
Dec 4, 2007
TORONTO, Dec. 4 /CNW/ - Keith Pelley, President of CTV-Rogers Olympic consortium, today announced David Strickland as Senior Vice-President of Sales and Adam Ashton as Vice-President of Marketing for CTV-Rogers' coverage of the 2010/2012 Olympic Games. Reporting to Pelley and effective immediately, Strickland and Ashton are the latest additions to the CTV-Rogers Olympic team, following announcements last month appointing Rick Chisholm as Executive Vice-President, Broadcasting, and Alon Marcovici as Vice-President, Digital Media and Research. Strickland is responsible for overseeing all aspects of the revenue streams (conventional, specialty, radio, mobile and online), including sponsorships, sales packaging and pricing, and business development. He will also build and lead the CTV-Rogers Olympic national sales team, and create a targeted sales strategy for traditional and new media. Strickland's impressive 23-year sales and marketing career spans the consumer products and services, sports and entertainment, media, and retail industries. His extensive Olympic experience includes various roles with leading organizations: as Director of Marketing for CTV, Strickland developed the strategy and launch presentation for the network's coverage of the 1992 Summer Olympics in Barcelona and 1994 Winter Olympics in Lillehammer; as Senior Vice-President of Marketing for Hudson's Bay Company/Zellers, Strickland oversaw the media buying campaign for the 2004 Summer Olympics in Athens; and as Vice-President of Business Development for Enbridge Inc., he led the retail division's sponsorship of the 2008 Toronto Olympic Bid. Strickland has also worked in leadership roles at Toronto Raptors Basketball, Labatt Breweries of Canada, and Pepsico. Most recently, he was a business consultant, with numerous clients including the CFL, JWT Advertising and Maclaren McCann. "David is very well-respected throughout the business and marketing communities. His exceptional business acumen, combined with his Olympic and sales experience, makes him a perfect fit for this role," said Pelley. "David's vision, leadership and creativity will be a driving force in the success of all sales initiatives leading up to the 2010 and 2012 Olympics." Ashton will lead and integrate the strategic marketing and promotional activity across a broad spectrum of internal media assets with a focus on the Olympic consortium's brand plan, creative, advertising, communications, hospitality, licensing, promotions and sponsor integration. Ashton will also manage the marketing relationship with VANOC to enhance and protect the Olympic brand while maximizing a consistent Olympic broadcast experience for all stakeholders. With 13 years experience, Ashton has risen through the ranks at TSN and was most recently Vice-President of Marketing for the national sports specialty network, where he oversaw the consumer marketing strategy, which included consumer advertising, on-air promotion, communications and event marketing. Throughout his 10 years at TSN, Ashton worked in partnership with numerous sports organizations including the NHL, Hockey Canada, CFL, NFL and the Canadian Curling Association. Ashton also co-launched and managed TSN Events, a business division that extended the TSN brand through event sponsorship, licensing and new broadcast opportunities, and played a key role in acquiring the NASCAR marketing rights in Canada and creating NASCAR's first international operation. Prior to joining TSN, Ashton was a National Key Account Manager at SEGA of Canada Inc., where he managed sales responsibilities for a retail account base including Canadian Tire and Wal- Mart. "Adam is an accomplished and intelligent marketing executive, and having worked with him at TSN for many years, I saw first-hand his impressive track record and skill set. He consistently achieves results through disciplined planning, effective communications and executional excellence," said Pelley. (xx)Media Note(xx) Download photos and bios of Strickland and Ashton at www.ctvmedia.ca. Click on "Olympics" and then "Executives". About Rogers Media Inc. ----------------------- Rogers Media Inc., a division of Rogers Communications Inc., operates Rogers Broadcasting and Rogers Publishing. Rogers Broadcasting has 51 AM and FM radio stations across Canada. Television properties include 5 City TV stations as well as the OMNI multicultural television stations. Rogers Sportsnet, Canada's live event leader, offers viewers five channels and Sportsnet HD and the Shopping Channel is a televised and Internet shopping service. Rogers Publishing produces many well-known consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. All media properties are integrated with their own popular web sites. Rogers Media also owns The Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and entertainment facility. About CTV --------- CTV, Canada's largest private broadcaster, offers a wide range of quality news, sports, information, and entertainment programming. It has the number-one national newscast, CTV National News With Lloyd Robertson, and is the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV Inc. also owns radio stations across the country, and leading national specialty channels. Other CTVglobemedia investments include an interest in Maple Leaf Sports and Entertainment, and in Dome Productions, a North American leader in the provision of mobile high definition production facilities. More information about CTV may be found on the company website at www.ctv.ca.
For further information:
For further information: For CTV Inc.: Andrea Goldstein, Director, Communications, (416) 332-7575, firstname.lastname@example.org; For Rogers Media Inc.: Jan Innes, VP, Communications, (416) 935-3525, email@example.com