Fido awarded top contract Wireless Canadian Customer Satisfaction Award
Nov 12, 2007
TORONTO, Nov. 12 /CNW/ - Fido has raised the bar in customer satisfaction, earning top rank in the contract service segment of any mobile communications provider in Canada, a major study revealed last week. The 2007 Canadian Wireless Customer Satisfaction Study examines perceptions of wireless customers with their service, mobile phone and retail experience. Conducted independently by researchers J.D. Power and Associates, the study revealed that Fido with an overall index score of 700 outranked six other Canadian wireless providers. Rankings are provided for contract service and prepaid service providers based on the following five key customer satisfaction pillars: billing, call quality, cost of service, customer service and service plan options. Fido is the only postpaid national carrier consistently above industry average across the five factors as determined by J.D. Power and Associates. Moreover, Fido earned top score in the wireless retailer factor. "We would like to thank our customers who gave us their vote of confidence and our employees who've worked so hard to make us better, because you can't receive the J.D. Power and Associates award for "Highest in Customer Satisfaction with Contract Wireless Service" without a lot of help," says Sylvain Roy, SVP and General Manager, Fido. "We believe this award demonstrates that we are living up to our brand promise: Always by your side, with fairness, transparency, helpful suggestions and a rewarding experience from day one," he adds. About Fido Fido offers Canadian consumers a wide range of wireless voice and data communications products and services, including international roaming in 200 countries. Fido is wholly owned by Rogers Wireless, Canada's largest wireless provider and the country's only carrier operating on the global standard GSM technology platform. For more information, please visit fido.ca. About J.D. Power and Associates Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
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