News Releases

High style meets high performance at Rogers Wireless this holiday season

Nov 6, 2007


    TORONTO, Nov. 6 /CNW/ - Rogers Wireless today debuted its 2007 holiday
collection of sleek and stylish handsets designed with both tech and glam
appeal. Wireless gift giving ideas are dressed to the nines and fully-loaded
with high performance features, allowing customers to make a mobile fashion
statement while staying in touch with friends and family.
    "This holiday season, Rogers offers a collection of high-style phones
with the most advanced mobile technology available," says John Boynton, Senior
Vice President and Chief Marketing Officer, Rogers Wireless. "Customers can be
the hero gift-giver with innovative mobile phones that double as a stylish
accessory. What's more, these phones are supported by Canada's most reliable
wireless network - only through Rogers Wireless."PERFORMANCE WITH STYLE, EXCLUSIVELY FROM ROGERS WIRELESS

    ...  SEE AND BE SEEN.

    -   The LG Shine Slider: Taking its name from a stainless steel exterior
        with brilliant mirrored screen, this elegant little number makes the
        ultimate luxury gift. Rogers Wireless is the first and only carrier
        in North America to offer the Shine Slider on its high-speed network,
        allowing users to make live video calls through Rogers Vision. Before
        going live on camera, the mirrored screen will come in handy for a
        quick check to make sure you look presentable.

        The LG Shine Slider incorporates a 240 x 320 QVGA display screen,
        2 megapixel camera, MP3 player with microSD memory slot and stereo
        Bluetooth and navigation is made even easier with a joystick.
        Supported by Rogers HSPA network this phone has download speeds of up
        to 3.6 mbps.

        The LG Shine Slider sells for $99.99 with a Rogers Vision mobile
        internet plan on a three-year term from Rogers Wireless and is
        available for purchase across Canada through Rogers Wireless dealers,
        retail points of sale or online at www.rogers.com.

    -   The MOTORAZR2: The iconic RAZR is back as the revamped RAZR2 -
        thinner, faster and stronger. Precisely two millimetres thinner than
        the original, this phone is seamlessly encased with a stainless steel
        internal frame for added durability and boasts a scratch-resistant
        chemically-hardened glass camera lens.

        This clamshell powerhouse also operates on Rogers Vision for wireless
        video calling and includes 2GB of expandable memory with a large
        internal screen twice the size of the original RAZR for full HTML
        browsing(1). Next generation CrystalTalk™ technology from Motorola
        automatically adjusts audio to make voices clearer even in noisy
        environments. It's perfect for Holiday party season.

        The MOTORAZR2 sells for $199.99 with a Rogers Vision mobile internet
        plan on a three-year term from Rogers Wireless and is available for
        purchase across Canada through Rogers Wireless dealers, retail points
        of sale or online at www.rogers.com.

    ... LET THE MUSIC MOVE YOU.

    -   The Sony Ericsson W580i: When life is a runway, you need a powerful
        soundtrack to strut your stuff. The Sony Ericsson W580i is the latest
        edition to the Walkman phone family with up to 8 GB of music storage
        thanks to a SanDisk memory card allowing users to store and play up
        to 10,000 songs. Taking performance to a higher level, this MP3 phone
        offers a slim 14 millimetre slider design with a dedicated Walkman
        key on the front for easy access to stored music tracks.

        Its innovative Shake control function makes it easy to switch to a
        different song with a simple flick of the wrist. The W580i delivers
        high-quality music features including Disc2Phone Music Management
        software, fast EDGE connectivity, Bluetooth 2.0 and USB 2.0 support.

        The Sony Ericsson W580i sells for $149.99 on a three-year plan from
        Rogers Wireless and is available exclusively across Canada through
        Rogers Wireless dealers, retail points of sale or online at
        www.rogers.com.

    -   The Samsung A516 : Classic black is always in style. The A516 MP3
        phone from Samsung features a sleek luxe lacquer black finish with
        innovative exterior heat-sensitive touch controls for MP3 navigation.
        A built-in 1.3 megapixel camera allows users to capture still and
        video images of life's mobile moments with a 176 x 220 view screen.
        The A516 also offers world-roaming capabilities, EDGE technology for
        fast access to video and picture messaging, music and video downloads
        and Bluetooth wireless technology.

        The Samsung A516 sells for $49.99 on a three-year plan from Rogers
        Wireless and is available exclusively across Canada through Rogers
        Wireless dealers, retail points of sale or online at www.rogers.com.

    ... TRENDSETTING TOUCHSCREEN.

    -   The HTC Touch SmartPhone: Minimalist design reaches new heights with
        the HTC Touch - a slim and powerful multimedia device featuring an
        innovative touch screen interface. HTC's TouchFlo™ screen
        technology brings multimedia files literally to your fingertips for
        easy and fast navigation, viewable in both portrait and landscape
        formats.

        Measuring the height and width of a standard business card, the HTC
        Touch incorporates an onscreen keyboard and stylus, 2.8-inch TFT
        touch screen, 2 megapixel camera (including video capture) and MP3
        player. The Windows Mobile 6® platform allows business users to
        break free from their offices with access to Microsoft Office
        applications to create, edit and view documents on the go. Users can
        also check e-mail, manage their calendar, contacts and schedule.

        The HTC Touch sells for $249.99 on a three-year voice and data plan
        from Rogers Wireless and is available exclusively across Canada
        through Rogers Wireless dealers, retail points of sale or online at
        www.rogers.com.

    -----------------------
    (1) Network and/or SIM card dependent feature, not available in all
        areas. Airtime, data charges, and/or additional charges may apply.ABOUT ROGERS WIRELESS
    ---------------------
    Rogers Wireless provides wireless voice and data communications services
across Canada to more than seven million customers under both the Rogers
Wireless and Fido brands. Proven to operate Canada's most reliable wireless
voice and data communications network, Rogers Wireless is Canada's largest
wireless provider and the only carrier operating on the global standard GSM
and highly advanced HSPA technology platforms. As well as providing seamless
roaming in more than 200 countries around the world, on every handset with its
GSM based services, Rogers Wireless also provides wireless broadband services
across Canada utilizing its 2.5GHz fixed wireless spectrum. The company is a
subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RCI), a diversified
Canadian communications and media company.
    For further information, please visit www.rogers.com.




For further information:

For further information: Odette Coleman, Rogers Wireless, (416)
935-6441, odette.coleman@rci.rogers.com; Aaron Michiels, Manning Selvage & Lee
(MS&L), (416) 847-1326, aaron.michiels@mslpr.ca


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